Enterprise A2P SMS Market - Growth rate And Revenue Forecast 2018-2026 | Infobip Limited, OpenMarket Inc., AMD Telecom S.A
SMS is a
discreet and ubiquitous method of communicating with anyone using a simple
feature phone that does not have access to data services. Application-to-person
(A2P) SMS is a sort of SMS service that is provided to mobile users from an
application, most commonly a web application. Alerts, marketing messages,
notifications, and travel alerts are all common uses for the A2P SMS service.
SMS can reach any global network and is billed centrally, making it one of the
most popular content distribution methods. Person-to-application (P2A) texting
refers to sending SMS from a mobile device to a web application.
At the end global
enterprise A2P SMS market was US$ 30,687.8 million.Many businesses, including
healthcare, hotels, travel & transportation, retail stores, ecommerce, and
financial institutions, prefer the A2P SMS service. In order to boost client
connection, these businesses employ the A2P SMS service as a grid lock solution
for native mobile apps. Furthermore, for applications such as field service
software and CRMs, businesses are embracing cloud APIs with embedded contextual
communications. For example, Gett Inc., based in Israel, uses Nexmo's cloud
API, a messaging platform, to register users and provide progress updates on
pending services in 60 cities across the world.
Mobile
messaging is becoming more popular. During the forecast period, spam is likely
to be a prominent factor limiting the global enterprise A2P SMS market's
growth.
Scandalous
activities such as spam, phishing, malware, and spoofing via mobile messaging
systems have a significant influence on subscribers' trust. This, in turn,
tarnishes the brand's value, reduces consumer loyalty, and raises operating
costs. App developers, operators, subscribers, advertisers, and device makers
all benefit from such activity. For example, the Information Commissioner's
Office (ICO) fined Tetrus Telecom, a U.K.-based telecom operator, US$ 534,000
in 2012 for sending out personal data.
SMS farms
have been linked to illegal operations such as non-compliant behaviours such as
virus dissemination, as they can considerably reduce the cost of an A2P SMS.
This is accomplished by combining many prepaid SIM cards from different
customers. Because millions of individuals share the same network bandwidth,
most mobile networks prohibit sending bulk SMS from a single card, resulting in
network fair usage agreements being broken and income being lost.
Cloud API
messaging is a mobile notification service that allows third-party app
developers to send notification data or information to applications from
developer-run servers. It is a sophisticated method of conveying advertising
and alert messages, and it is likely to provide attractive growth potential for
market participants in the near future.
Infobip
Limited, OpenMarket Inc., AMD Telecom S.A., Syniverse Holdings Inc., FortyTwo
Telecom AB, Twilio Inc., Mblox Inc., Nexmo Inc., and CLX Communications AB are
among the leading competitors in the global enterprise A2P SMS industry.

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