The Indian mens grooming market predicted to reach INR 319.82 billion by 2024

 The rise in disposable money among the country's urban working males, as well as the expanding influence of social media, are major drivers driving the market's expansion. Between March 2018 and March 2019, 177 new male grooming products were launched by FMCG heavyweights as well as start-up enterprises in India to grab the underserved male grooming market. Male grooming products are mostly distributed through retail stores, supermarkets, hypermarkets, and e-commerce websites. Because of the growing popularity of the e-commerce business in India, online distribution channels/e-commerce websites are predicted to rise steadily between 2019 and 2024. Beardo and Bombay Shaving Company, two newcomers to the male grooming goods market, distribute their products through e-commerce platforms to reach a wider audience.

The Indian men grooming market was worth INR 140.50 billion in 2018, and is predicted to reach INR 319.82 billion by 2024, growing at a CAGR of 15.14 percent over the forecast period (2018-2024). Some of the most popular male grooming items are beard growth oils, cologne soaps, face washes, beard combs, deodorants, talcs, and perfumes.

The old concept of masculinity as conforming to physical appearances has shifted significantly, and men have become more mindful of their appearance. As a the result, demand for men's skincare goods such as moisturizers, whitening creams, anti-aging creams, sunscreens, body lotions, and other items have increased.

Men in both urban and rural areas have been exposed to global fashion trends thanks to the increased penetration of social media platforms such as Facebook, Instagram, YouTube, and WhatsApp, which has increased demand for male grooming goods such as beard oil, hair gel, and hair masque.

In India, a few big players, such as Emami, Gillette, and L'Oral, dominate the male grooming goods industry, offering items at premium pricing. The adoption of male grooming products on a large scale is hampered by such high price ranges, particularly among the country's middle and lower-middle classes. This is expected to stifle the Indian market for male grooming goods.

Niche and premium male grooming items, such as beard oil, beard wax, moisturizers, whitening creams, face wash, body wash, face scrubs, exfoliators, sunscreen lotion, and serum, are largely unknown to consumers in semi-rural and rural areas. Because men using grooming products is still considered taboo, the market in rural and semi-rural areas remains untapped, posing a mammoth challenge.

Men's need for skin and hair care products drove Europe to become the largest regional market in 2018. The market in Europe is being driven by a growing emphasis on maintaining a youthful and appealing appearance. Deodorants, powders, perfumes, and body lotions are increasingly being used by young people to improve their appearance and attractiveness.

Men's increased demand for skin and hair care products propelled Europe to become the largest regional market in 2018. The market in Europe is being driven by an increasing focus on maintaining a youthful and appealing appearance. Deodorants, powders, perfumes, and body lotions are becoming increasingly popular among young people who want to improve their appearance and attractiveness.

Procter & Gamble, Edgewell Personal Care Co., Coty Inc., and L'Oréal Group are some of the market's major participants. ITC, Johnson&Johnson, Energizer Holdings Inc. and Beiersdorf AG are among the other major participants. Due to the presence of many brands and quick innovation in the product line, high to moderate entry barriers are expected to assert considerable competition among big manufacturers.