The African mobile phone accessories market is predicted to be worth US$ 4,295.7 million by 2027


 

Smartphones have recently gained a lot of momentum all over the world. Small mobile gadgets and laptops are increasingly being replaced by them. Low product prices, new features, and high-speed internet are the main reasons for this. Protective covers, USB cables, chargers, and other mobile phone accessories have all seen increased demand in recent years. Because of the vast number of mobile users and the rapid expansion of smartphones in Africa, the market for mobile phone accessories is booming. Furthermore, the cost of cell phones has decreased over time, resulting in increased demand for smartphones.

In 2019, the African mobile phone accessories market is predicted to be worth US$ 2,587.3 million, with a forecast of US$ 4,295.7 million by 2027.

During the forecast period, the Africa mobile phone accessories market is likely to rise due to an increase in mobile phone users in the region and lower mobile phone prices. Furthermore, since mobile phones have become more popular in the region, demand for mobile phone accessories such as chargers, memory cards, and batteries have surged.

During the forecast period, the Africa mobile phone accessories market is likely to rise due to an increase in mobile phone users in the region and lower mobile phone prices. Furthermore, since mobile phones have become more popular in the region, demand for mobile phone accessories such as chargers, memory cards, and batteries have surged.

Furthermore, the Africa mobile phone accessories market is predicted to rise due to rising expenditure on internet and television services in the region over the forecast period. As a result, businesses are recommending products through advertisements. Proper product marketing is critical, as these items are not necessities for the average person. For example, Netflix, Inc., a U.S.-based on-demand streaming service provider started its services in South Africa in January 2016 to meet the growing demand for Internet TV.

The growing trend of internet shipping in Africa is providing industry players with significant expansion potential. As the number of individuals purchasing on e-commerce platforms grows, mobile phone accessory makers will have more options to target a specific demographic.

Furthermore, the majority of the African populace prefers low-cost goods. This is due to the region's terrible economic situation. As a result, producers should see tremendous growth prospects to target the consumer population by introducing low-cost items.

Market Trends                                                                                                                              

Mobile accessories such as chargers, cords, and cases are available in stores and on the internet. To captivate young consumers in the region, protective cases are generally influenced by recent market trends such as popular performers, popular sportspersons, movies, games, and so on. For example, Orange is a well-known online retailer of accessories such as batteries and chargers.

To entice customers, market participants in the region are presenting novel items. Headphones and earphones are available with a variety of functions and options. To stay ahead of the competition, major companies have introduced wireless headphones, which are progressively gaining popularity among consumers.

Key Players

Samsung, Apple Inc., Microsoft Corporation, Mozo Accessories, iLuv Creative Technology, Energizer, Case-mate, and Muvit are among the major participants in the African mobile phone accessories market.

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